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The 5 Jobs to Address Uncertainty

The 5 Jobs to Address Uncertainty

The increased complexity and endless disruptions of the modern world brought on by the transition to the digital age means uncertainty is everywhere. All across our businesses, we face new challenges, as what used to work no longer achieves desired outcomes. The self-awareness of admitting what we don’t know is the first step toward figuring out new best practices. Fundamentally, people must act differently in the face of uncertainty. Businesses need to adopt learning strategies in order to improve, adapt, or even reinvent their execution strategies.

Toward a New Horizon Model

Toward a New Horizon Model

The horizon model originally came from the book The Alchemy of Growth by Stephen Coley, Mehrdad Baghai, David White. The purpose for the model was to help businesses think about their need to develop new revenue sources over time. Near term, you must protect your existing revenue sources and if possible, even extend them. But at the same time, you must consider products or markets that are in decline and how you might replace that revenue. The trick is, you have to start building the replacements today in order to realize the revenue in the future.

Toward Better Innovation

Toward Better Innovation

Most big companies think technology when thinking about innovation, regardless of whether or not they’re technology companies. Startups are often considered to be de facto innovators, but is that the case? Marketing tends to have their own way of talking about innovation. Is there any Fortune 500 company that doesn’t talk about their innovation capabilities in their About Us section of their website?

Is Disruption the New Normal?

Is Disruption the New Normal?

Obviously, Covid-19 has brought massive uncertainty to businesses. From managing remote workers, to internal communications dominated by video platforms, to the devastation of small business buyers and consumer budgets, the ‘new normal’ would have been barely recognizable at the beginning of 2020. Make no mistake, the pandemic disrupted business.