Speaker – Author – Disruptor
The horizon model originally came from the book The Alchemy of Growth by Stephen Coley, Mehrdad Baghai, David White. The purpose for the model was to help businesses think about their need to develop new revenue sources over time. Near term, you must protect your existing revenue sources and if possible, even extend them. But at the same time, you must consider products or markets that are in decline and how you might replace that revenue. The trick is, you have to start building the replacements today in order to realize the revenue in the future.
Most big companies think technology when thinking about innovation, regardless of whether or not they’re technology companies. Startups are often considered to be de facto innovators, but is that the case? Marketing tends to have their own way of talking about innovation. Is there any Fortune 500 company that doesn’t talk about their innovation capabilities in their About Us section of their website?
It is important to recognize the size of the changes going on in the world. In my previous post, I discussed how we are no longer in the industrial age; that fundamental structural changes are underway in all facets of society. We must embrace disruption in order to make it work for all of us.
Obviously, Covid-19 has brought massive uncertainty to businesses. From managing remote workers, to internal communications dominated by video platforms, to the devastation of small business buyers and consumer budgets, the ‘new normal’ would have been barely recognizable at the beginning of 2020. Make no mistake, the pandemic disrupted business.
People often have different ideas of what makes a good leader. The definition of a leader, to me, is someone who empowers others to be all that they can be. They must bring out the best in people and help them realize their potential, including how to pursue their own ideas for solving problems. It is crucial as a leader to empower your employees, teach them how to be an A-Player, have great communication with them, and have empathy for one another.
For example, Garry Ridge, CEO of WD-40 here in San Diego, wrote a book, “Helping People Win At Work.” Though this is a strong title, the subtitle is really what was memorable “Don’t Measure My Performance, Teach Me How to Get an A.” I really love that because most leaders obsess over measuring performance; typically with KPIs or OKRs. In many organizations, performance reviews or quarterly, at best. Teaching someone how to get an ‘A’, however, is an ongoing process.
Of course, you might believe in the well worn startup myth: only hire “A-players.” If anybody’s looked at a bell curve, you know how many A-players there are out in the world. The responsibility of a great leader is to create A-players. It’s to teach people how to get an A.
According to the Duke University/CFO Business Outlook survey, the longest-running and among the most respected research of financial executives, nearly half of the CFOs surveyed believe that the United States will enter a recession by the end of 2019, and 82% expect that a recession will happen by the end of 2020.
For those of you out there running your company’s innovation program, you know what that likely means. Despite the fact that mature innovation programs are constructed in such a way to protect against downturns, they are often the first programs to be cut. Worse, despite the increase in uncertainty concomitant with economic downturns, businesses forget what they learned in their innovation programs. They revert to entrenched execution behaviors, trying to squeeze blood out of the turnip.
I would like to offer a different, proactive strategy; one that demonstrates the opportunity cost of not investing in innovation far outweighs the immediate cost savings. The strategy is derived from our experience guiding clients through uncertainty.
For those of you out there running your company’s innovation program, you know what that likely means. Despite the fact that mature innovation programs are constructed in such a way to protect against downturns, they are often the first programs to be cut. Worse, despite the increase in uncertainty concomitant with economic downturns, businesses forget what they learned in their innovation programs.