by Brant | Jan 15, 2018 | Innovation, Lean Innovation, Startup
feedback (fēdˈbăkˌ)
n.
The return of a portion of the output of a process or system to the input, especially when used to maintain performance or to control a system or process.
Feedback is not what people think it is. Originally, feedback is an electronic signal received in response to an electronic output. The signal received back can help determine if the outbound signal was “right” or received properly. Today, the term can be applied to non-electronic and non-automated processes, too.
Feedback is good for improving or correcting a process. It’s not good for measuring the impact of the process. Feedback on a product feature, for example, may tell you if it works as expected, but not if the feature contributes to some larger desired outcome. If you want to know about the desired outcome, you have to ask explicitly for that.
by Brant | May 14, 2009 | Lean Innovation, Startup
It has been awhile since I’ve updated the progress on a very lean startup I’m helping out. Last time out I briefly discuss our first engagement with customers through personal interviews and surveys. I am pleased to report our first failure. : )...
by Brant | May 5, 2009 | Lean Innovation, Startup
I’ve been working in technology for a pretty long time, having weaved my way along an illuminating path through development, IT, project management, product management, product marketing, marketing and executive leadership. The two key principles that tie the...
by Brant | May 1, 2009 | Enterprise, Innovation, Lean Innovation, Startup
While on my way home from buying a lottery ticket today (I am sure to buy from the store that has sold the most winning tickets), I got to thinking about failure. We’ve been hearing a lot about it recently: Failure breeds success. Fail fast, Fail often, or fail...
by Brant | Apr 28, 2009 | Lean Innovation, Startup
Through the evolution of their start-ups, entrepreneurs will face many inflection points, at which decisions made or not made will determine their future. The painful truth is that a wrong turn may lead to its demise, whereas a right turn leads to another...
by Brant | Mar 24, 2009 | Lean Innovation, Startup
I am sensing marked uptake on the concept of conducting serious customer research in order to jump start high tech start-ups. It’s about time. There’s definitely buzz building around Steve Blank’s customer development methodology. Ego dictates that...
