Whether you are a government entity attempting to grow a startup ecosystem, a university trying to commercialize technology, a big business intent on reinvigorating (or saving) your business, or an entrepreneur seeking to change the world, you’re likely using old-school, 20th-century “innovation” methods in a new, unrecognizable, global economy.
When you hear concepts over and over, you often wonder is it because it’s swarming or because your ear is newly attuned to it? Did you know there’s a lot of people who believe that the #11 has super powers and that’s why when they look at the clock, it’s always 11 after? Seriously.
UX is hip. And rightly so. I thought I’d share a theory why this is so and what impact it might have on your startup. This despite the fact that I’m relatively new to UX concepts.
As an early believer in Lean Startup movement, I can perhaps be excused for my unbridled enthusiasm for the release of Eric Ries’ new book, The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Not however, for the reasons you might expect.
In fact, some early adopters of Lean Startups — those who have already bought into the framework to the extent that they’ve applied its practices into their high tech startup — might be a tad disappointed. They might have to look a little deeper; there’s no vanity steps to success herein.
Despite Dave McClure’s imploring to “kill a feature” and Eric Ries’ urging to “cut your product in half, then halve it again,” most startup founders I encounter are trying to work their way toward Product-Market fit by planning and building new features. The analytical mind of an entrepreneur, both engineer and business-side, naturally tends toward solving problems and ostensibly, features solve problems. But it’s the wrong approach for most startups.