Order today:
Pre-Order at favorite retailer
Welcome, Founder’s Institute!
Free Disruption Q&A w/ Brant Cooper
- Grab the Disruption Proof at your favorite retailer
- Read the bookÂ
- Register for free group Q&A session
- (Leave a review of the book)
- Start changing your organization!
Free
Startup Special
- Grab the Disruption Proof at your favorite retailer
- Show us your receipt
- Get a copy of the Startup Bluebook (.pdf) and access to Startupbluebook.com
$25
Book Club Special
- Organize a group of 10
- Purchase 10 hardcopies of Disruption Proof from favorite retailer
- Get 10 copies of the Startup Bluebook (.pdf) and access to Startupbluebook.com
- Schedule a 60 minute call with Brant Cooper
$450
Transformer Bundle
- Buy 100 hardcopies of Disruption Proof
- Receive 1 day of virtual sessions, including workshop, keynote and advising
- (On-site now available for additional charge)
$14,900
Lean Startup, Customer Development, Product Market Fit…
The book that started it all.
The Startup Bluebook is the new, updated edition of The Entrepreneur’s Guide to Customer Development, the first book to discuss Lean Startup, Product-Market Fit and many other fundamental startup concepts.
The new edition adds overviews of Agile, Design Thinking, and Jobs-to-be-Done in addition to Customer Development and Lean Startup.
The Startup Bluebook is a quick, accessible way to learn the the world’s most popular innovation frameworks, actionable for both startup founders and corporate change agents.
Startupbluebook.com offers videos, templates, and other content to teach you or your cohort how to apply the frameworks. Check it out here.
