MadCap Software provides technical publication tools from content creation to delivery and end-to-end management. Founded by Macromedia veterans Anthony Olivier and Bjorn Backlund, MadCap is self-funded and has been in business for over seven years.
(Founder of a San Diego-based Startup? Contact me: brant at marketbynumbers.)
**UPDATED to include Bjorn Backlund as Founder**