by Brant | Feb 11, 2009 | Brant's Rant, Process-Oriented Marketing, Startup Marketing
A CEO of a high-tech start-up recently lamented to me: I was told I needed marketing, so I hired a PR firm and after 6 months and a lot of money, I got nothing. Paraphrasing, a local venture capitalist admits: Most CEOs lack marketing skills. They need marketing...
