by Brant | Feb 6, 2009 | Brant's Rant, Metrics-Driven Marketing, Process-Oriented Marketing, Sales and Marketing Roadmap, San Diego
Since moving (returning) to San Diego from the San Francisco Bay Area in June of 2007, my running joke has been: In the Bay Area I was a small fish in a large pond. In San Diego, at least I’m a small fish in a small pond. bah-dump, bump. The San Diego market...
by Brant | Jan 28, 2009 | Brant's Rant, Sales and Marketing Roadmap
For the last several years, many marketing professionals have been discussing and blogging about metrics-driven marketing. As a matter of fact, measuring marketing ROI has become its own lucrative market. Any marketing services vendor worth its salt is an ROI...
