by Brant | May 5, 2009 | Lean Innovation, Startup
I’ve been working in technology for a pretty long time, having weaved my way along an illuminating path through development, IT, project management, product management, product marketing, marketing and executive leadership. The two key principles that tie the...
by Brant | May 5, 2009 | Startup Marketing
I’ve been working in technology for a pretty long time, having weaved my way along an illuminating path through development, IT, project management, product management, product marketing, marketing and executive leadership. The two key principles that tie the...
by Brant | Apr 28, 2009 | Brant's Rant, Customer Development, Sales and Marketing Roadmap, Startup Marketing
Through the evolution of their start-ups, entrepreneurs will face many inflection points, at which decisions made or not made will determine their future. The painful truth is that a wrong turn may lead to its demise, whereas a right turn leads to another...
by Brant | Mar 24, 2009 | Brant's Rant, Customer Development, Process-Oriented Marketing, Sales and Marketing Roadmap
I am sensing marked uptake on the concept of conducting serious customer research in order to jump start high tech start-ups. It’s about time. There’s definitely buzz building around Steve Blank’s customer development methodology. Ego dictates that...
by Brant | Mar 24, 2009 | Brant's Rant, Lean Startup, Sales and Marketing Roadmap
A little background is in order. “Lean Start-up” is a phrase, I believe, coined by Eric Ries of Lessons Learned. This is a great blog and well worth you spending time with it. In a nutshell, a Lean Start-up is one that combines fast-release, iterative...
by Brant | Mar 11, 2009 | Brant's Rant, Lean Startup
I have a great opportunity to test out some theories about customer development, process-oriented, and metrics-driven marketing. I thought I’d keep a running blog on our progress. Week 1 is here. By now we have completed the following: documented business hypotheses;...
by Brant | Feb 27, 2009 | Brant's Rant, San Diego, Startup Marketing
As I mentioned before, non-marketing people tend to view marketing as this expensive, monolithic necessary evil, dominated by wasteful “Madison Ave” style marketing, i.e., advertisements, logos and slogans. In a nutshell, Marketing=PR=Ads=Marcom=Branding....
by Brant | Feb 26, 2009 | Brant's Rant, Lean Startup
I have a great opportunity to test out some theories and to follow the principles advocated by the likes of Eric Ries, Andrew Chen, Sean O’Malley, Dave McClure and Sean Ellis. I thought I’d keep a running blog on our progress. I won’t name the...
